The night sky.

Civilizations separated by millennia and with roots on opposite sides of the globe have looked up, recognized patterns, and created characters in order to tell stories. Many of these constellations are exactly the same for each, but they were used in vastly different narratives.

Today, we share cultural touchstones on an exponentially quicker timeline, and in a hyper-local way. That doesn’t mean we still don’t have storytelling tools that resonate with the people that will become obsessed with your product. It all depends on picking the right cultural navigational points to base your narrative on.

Ask yourself what you know about your target audience. What do we have in common? Which differences do we celebrate? Then call Empathy Alpha to begin leveraging the power of human connection.